A lot of you reading this blog are business people. You know full well the importance of perception. That is, how people perceive your business. You also know how frustrating it can be. You know how your business works. You know what services you offer—but there’s always that disgruntled customer out there who knows better than you.
I got a proverbial earful from an airport critic a couple of months ago via email. And brothers and sisters let me tell you, his perception is reality. Just ask him.
John has several questions about the leakage posting:
"12% leakage sounds really good. But, just a retired truck driver being curious...how did you guys figure out that is was 12%. Did you survey residents? I also noticed that the report said that 13% of the 8 million people that visit Branson fly, but only 10% of those fly through Springfield? That number seems low...how did you figure that. Do you think that if the airport raises that number...say to 50% will you be able bring more low fare airlines and lower existing prices for us locals?"
Greg wonders, "What effect if any does seasonal airfare have on us. I notice when booking a recent allegiant trip that sometimes flights are only 2 days a week while other time 4 days a week."
Jake writes in with a quote and a comment:
""About $1.2 million was not collected by the Springfield-Branson National Airport because the authorization to collect a Passenger Facility Charge expired."" $1.2 million is a lot of lost revenue."
Jake inquires, "Is the building of the new airport going to raise airport fees for the airlines? If so, this certainly isn't going to make SGF more competitive to lower rates to draw travelers to SGF from TUL, MCI, STL. Any comments on this is appreciated."
People ask me what we do to attract airlines. I’ve touched on this several times, but have never brought it together in one posting. Here’s what we do:
Good thoughts and questions this morning from Watcjer. Got enough here for a book! Let's go through them one by one...
1) I think the "leakage" of thirty percent is underestimated. Maybe I don't travel in moneyed circles because almost EVERYONE I know drives to another airport to fly to their destination.