Michael says, "I know that Branson was added to the airport name for marketing purposes and to produce less confusion with other Springfields probably , but I've always thought the Branson name was a slap in the face to Springfield and surrounding communities. Any thought of changing the name to Ozarks National or something of the like to drop the Branson name but avoid the Springfield confusion?"
I have a hard time imagining a time when we would drop "Branson" from the airport's name. As you say, it was added in the mid 1990s to help travel agents and customers figure out that there is an airport near Branson. Before the name change, travel agents would plug Branson into the computer and Kansas City and St. Louis would pop up as the nearest airports! I understand that still happens, but not nearly as much as it used to. Even if the Branson airport gets air service, there will still be Branson bound people flying through this airport. So, bottom line, I don't think it would make much business sense, or customer service sense, to drop Branson from the name.